#Hubspot termius workflow series#

#Hubspot termius workflow series#

вЂњAccount-based marketing applies the personalized approach core to inbound to situations where youвЂ™re building a relationship with multiple stakeholders at once,вЂќ Brad Coffey, Chief Strategy Officer at HubSpot said when HubSpot invested in Terminus during its Series B raise of $10.3 million. This rich information allows marketers to review and plan for account engagement, bringing marketing and sales together to more cohesively and effectively drive revenue. The reporting capabilities include total visitors and visits by company, specific content viewed, and date of last visit to provide insight into an accountвЂ™s interest and buying intent. вЂњBy running a multi-touch strategy with campaigns in HubSpot and Terminus, marketers will help support sales teams by accelerating pipeline creation and driving revenue.вЂќД¬omplementing HubSpotвЂ™s robust marketing analytics, TerminusвЂ™ ABM measurement tools allow marketers to capture account web engagement-even those individuals that do not identify themselves through a web form. вЂњMarketers will find these types of campaigns and tactics are perfect for mid-funnel content,вЂќ Brown continued. Track digital advertising results, website behavior, and media spend at the account level to demonstrate marketingвЂ™s influence on generating pipeline and revenue. Marketing orchestration - Coordinate the right message across email nurture and digital advertising campaigns that can be tailored to each persona at target accounts throughout the buyerвЂ™s journey and beyond.Д®ngagement reporting - Use Terminus reports to understand how campaigns are influencing and engaging the entire account, not just the lead. The benefits of TerminusвЂ™ HubSpot integration for B2B marketing practitioners include:Д®xpanded reach - Go beyond the individual lead to engage all the decision-makers and influencers at an account, even without their contact data. TerminusвЂ™ HubSpot Marketing integration automates account-based advertising campaigns from within HubSpotвЂ™s Workflow tool, making it easy to trigger targeted Terminus campaigns for accounts where a high-value lead is at the right stage of the buyerвЂ™s journey. We approached this integration with the goal of giving HubSpot users the ability to expand reach beyond the leadвЂ™s email inbox and amplify awareness and engagement by nurturing an entire account with digital advertising.вЂќ вЂњSavvy B2B marketers understand that you have to get in front of all the stakeholders involved in a purchase decision, not just the person that filled out a form.

вЂњWith our product integration, HubSpot and Terminus customers can now orchestrate robust omnichannel nurture campaigns that increase awareness in the buying center and improve conversion of the most valuable contacts at best-fit accounts,вЂќ said Bryan Brown, Chief Product Officer for Terminus. By combining HubSpotвЂ™s inbound marketing capabilities with the Terminus ABM platform, customers can now utilize account-based advertising campaigns to amplify the messaging in their email nurtures to the entire buying center at an account. Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software.